The Process

Preparing a sales listing is easier if you break it down into three core parts: what to prepare, how to stage and how to promote.

Before you dive into the preparation process, make sure you have a constructive way to organize it. After all, you’re about to juggle several clients/properties with lots of varying information that you can’t afford to mix up.

Pricing your seller’s home is, without a doubt, the most important part of the sales process for you as a real estate agent.

Any real estate agent worth their salt knows they need to avoid pleasing your seller at this stage. Instead of pricing a home at what the seller wants (which violates the code of ethics), you need to price each property using your training, overall understanding of the market and comparable sales.

Once you’ve decided on a price and started promoting your seller’s property, it’s time to start hunting for a buyer.

You may even have a buyer in your contacts already. They could be new or old leads or new or old clients looking to level up. A great way to organize your contact list is through a real estate CRM tool.

Once you’ve hooked a buyer, the commercially-driven discussions can begin.

As a real estate agent, negotiating a sale can be a stressful and tense time. It’s up to you to handle any offers and counteroffers with the client. Your goal here is to get a property’s price and terms agreed upon as quickly as possible without rushing either party.