Designing Vacation Rentals That Wow: Expert Insights from Mike Whitfield & Vodyssey
What truly sets a vacation rental apart? In a recent episode of the Vacation Rental Revolution podcast, Vodyssey founder Shawn Moore sits down with expert designer Mike Whitfield of Wind Development to explore the art and science of creating unforgettable guest experiences. Their conversation unpacks not just the design tactics that drive five-star reviews, but the mindset and process behind building short-term rentals that deliver both lifestyle and financial freedom.
Meet the Expert: Mike Whitfield’s Design Journey
Mike Whitfield brings decades of experience in hospitality and thematic design, having worked with hotels and commercial projects around the world. From an early age, he learned the importance of storytelling through space—an approach he now applies to vacation homes for Vodyssey clients. As he shares with Shawn, the journey to crafting the perfect guest experience began long before short-term rentals became a trend. Years of experimentation and data have distilled the process into a repeatable framework that consistently delivers results.
Why Design Matters in Vacation Rentals
In today’s crowded short-term rental market, thoughtful design isn’t just a luxury—it’s a necessity. As Mike and Shawn discuss, guests are seeking more than just a place to stay; they want an immersive, memorable experience. A well-designed vacation rental:
- Commands higher nightly rates
- Drives repeat bookings and word-of-mouth referrals
- Stands out in online listings and social media
- Increases owner enjoyment and pride of ownership
Vodyssey’s approach ensures each property isn’t just another listing, but a carefully curated lifestyle asset.
Designing for Experience: The Vodyssey Signature Process
Tell a Story
Mike emphasizes that great design starts with a story. Every home should have a distinct identity—whether it’s a cozy mountain retreat, a coastal cottage, or a playful family escape. This narrative guides every design decision, from color palettes and furniture choices to the little details that make guests feel special.
Signature Rooms & Visual Impact
What’s the “Instagram moment” in your property? Mike and the Vodyssey team focus on signature rooms or spaces—unique, photogenic features that become the talking point of a guest’s stay. It’s not about expensive materials or over-the-top luxury, but intentionality: a bunk room with custom-built beds, a reading nook with mountain views, or an outdoor firepit that draws people together.
Comfort, Function, and Flow
Beyond aesthetics, the guest journey is central. Mike highlights the importance of functional layouts, ample storage, comfortable beds, and easy-to-use amenities. Every touchpoint—from check-in to checkout—should feel effortless. When design anticipates needs, guests notice, and rave reviews follow.
Lessons from the Field: What Works and What Doesn’t
Through hundreds of projects, Mike and Shawn have learned that certain principles are non-negotiable:
- Don’t cut corners on photos—professional images are your first impression.
- Invest in quality beds and linens—a great night’s sleep is remembered.
- Keep guest experience at the forefront—from clear instructions to local recommendations.
- Resist the urge to over-design—focus on warmth, comfort, and authenticity over clutter and trends.
It’s about creating a space you’re proud to share with your own family, knowing that your investment is working for you while enriching your guests’ lives.
How Vodyssey Empowers Owners for Success
Design is just one part of Vodyssey’s comprehensive blueprint for vacation rental success. With proprietary frameworks, live coaching, and an engaged community, Vodyssey helps clients:
- Identify markets and properties with true potential
- Maximize guest experience for higher returns
- Build a repeatable, scalable portfolio of lifestyle assets
Whether you’re just starting or scaling up, expert guidance can accelerate your journey to both lifestyle and financial freedom.
Conclusion: Your Next Step Toward Vacation Rental Success
As Shawn and Mike remind us, building a profitable vacation rental isn’t about guessing or following the latest trend. It’s about designing with purpose, embracing proven systems, and surrounding yourself with experts who’ve walked the path before you. Ready to see how strategic design can boost your returns and your enjoyment?
Schedule a call with Vodyssey’s team to get your personalized roadmap: http://vodyssey.com/start