How to Tell a Story With Your Short-Term Rental: Podcast Insights With Mike Whitfield and Shawn Moore

Designing a Signature Guest Experience: Insights From the Experts

In the world of vacation rental investing, creating a memorable guest experience isn’t just a nice-to-have—it’s the heart of building a profitable, repeatable business. On a recent episode of the Vacation Rental Revolution podcast, Vodyssey founder Shawn Moore sat down with Mike Whitfield, expert designer and lead creative mind at Wind Development, to unravel the process of turning properties into unforgettable getaways that guests remember—and book again and again.

Why Storytelling Matters in Vacation Rentals

Every successful vacation rental tells a story. It’s not enough to offer comfortable beds or a prime location. As Mike shares, the properties that stand out are those that lean into the very reason guests choose a destination. Whether it’s the charm of a coastal retreat, the excitement of a city escape, or the character of a themed property, your space should invite guests to live the story they came for.

Mike’s approach is rooted in decades of design experience—from working on global hotel projects to refining the Vodyssey signature look. His philosophy? Don’t shy away from what makes your property unique. “Lean into the reason people are coming here—but do it at a grand scale, using creative, high-quality elements. Avoid clichés, but don’t avoid the theme.”

Building a Cohesive Design Narrative

Step 1: Identify Your Chapters

Think of your property as a book, with each room representing a chapter. Mike explains how he creates immersive experiences by assigning each room a distinct theme—like a ‘Fishing at Sunset’ bedroom or a ‘Lighthouse at Sunrise’ reading nook. These chapters combine to tell a unified story that resonates throughout the home.

Step 2: Use Color and Decor With Purpose

Where many hosts fall into the trap of ‘model home’ blandness, Mike advocates for vibrant, story-driven design. Pops of color, bespoke artwork, and unique decor are intentionally chosen to reinforce the property’s theme. “While others stick to generic palettes, your property becomes vibrant, colorful, and memorable—each room adding to the guest’s journey.”

Step 3: Name Your Story

Once the narrative is clear, give your property a name that encapsulates the experience. “If these are the chapters of my story, what would be a good name that governs this chapter? Like ‘Sandy Shores Escape’ or ‘Emerald Coast Getaway.’ The house title now governs your story and your marketing,” Mike notes. These names then become part of your guest touchpoints—think custom coasters, welcome books, and digital listings.

Why Theme-Driven Design Works Everywhere

Hosts often wonder if this approach only works in places like Disney or the beach. But as Shawn and Mike emphasize, “It works everywhere.” Whether your property is downtown, in the mountains, or by the lake, tapping into local culture and guest expectations will always help you stand out. The key is authenticity—don’t just decorate, tell a story that fits your destination and your ideal guest.

Action Steps for Property Owners

• Define Your Guest: Who is your property for? Families, adventure seekers, couples? Tailor your narrative to their dreams.
• Create a Room-by-Room Plan: List out themes, colors, and decor for each space. Stay consistent, but let each room shine.
• Invest in Quality: Unique touches don’t have to be expensive, but they should be thoughtful and well-made. Quality stands out.
• Market Your Story: Use your property’s story in your listing titles, photos, and guest communications. Make it easy for guests to remember—and recommend—you.
• Lean on Experts: If you’re overwhelmed, the Vodyssey team and design partners can help you access resources, templates, and professional support to bring your vision to life.

Key Takeaways From the Podcast

• Don’t try to appeal to everyone—know your guest and design for them.
• Story-driven, theme-rich properties outperform generic rentals in bookings and guest reviews.
• Every market has a narrative—find yours and bring it to life.
• Great design is marketing: it drives bookings, guest loyalty, and long-term profitability.

Ready to Build Your Own Signature Experience?

At Vodyssey, we believe lifestyle and financial freedom comes from owning assets that make a difference in your life and the lives of your guests. If you’re ready to take your vacation rental to the next level—or start your journey as a Lifestyle Asset investor—book a free strategy session with our team. Let’s start building a life you don’t want to take a vacation from.

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